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Practical writing on running a law firm website that produces leads and manages clients, for attorneys who want their site to do more than sit there.
Four kinds of provider do local SEO for Colorado law firms, and each has strengths and gaps you can predict. Here is how to tell them apart, why Colorado is several local markets rather than one, and what to check before you sign.
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Google sends people to law firms through four doors: the map, the organic results, the ads and the AI answers. Most firms don't need a new tactic. They need to find the one door that is stuck and fix it, then count signed cases instead of clicks.
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There is no honest single price for law firm SEO, but there is an honest way to work out what yours should be. Count the work your market needs, price that work, and treat any quote that can't be broken down that way as a number, not a price.
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The gap between a form submission and a human calling back costs more cases than any ranking problem. Here are five checks you can run on your own intake this week, and the questions to put to your vendor before you approve more traffic spend.
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Before an injured person calls a lawyer, they ask a chatbot. A 2026 federal ruling says that conversation may be discoverable. What it means for intake, and what to do about it.
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Most line items on a monthly SEO invoice are either one time work billed forever or the vendor reporting on itself. Here is how to sort your invoice into three buckets and what to ask for instead.
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Ask five agencies what a website costs and you will get five refusals to answer. Some of that is evasion. Some of it is the only honest response to the question.
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Your firm is being pitched AI weekly, mostly by people who have never had to keep a client confidence. Five questions that separate a real capability from a wrapper.
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Every firm has a staff member who spends an hour a day saying "there is no update yet." That hour is not a staffing problem. It is a gap where a piece of software should be.
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Almost every law firm blog dies at the same point, for the same reason, and it is not the writing. It is what happens to the schedule once the novelty wears off.
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