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The Law Firm Marketing Blog

Practical writing on running a law firm website that produces leads and manages clients, for attorneys who want their site to do more than sit there.

MV
AI

Your Clients Are Typing Their Case Into ChatGPT

Before an injured person calls a lawyer, they ask a chatbot. A 2026 federal ruling says that conversation may be discoverable. What it means for intake, and what to do about it.

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MV
AI

What to Ask Before You Let AI Near a Client File

Your firm is being pitched AI weekly, mostly by people who have never had to keep a client confidence. Five questions that separate a real capability from a wrapper.

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