Marketing for Law Firms
Law Firm Marketing Measured in Real Leads
Most agencies selling to law firms have never run marketing for one whose phone had to ring. We have been doing it for successful law firms for over 13 years, and every method on this page came from that work, not from a pitch deck.
Two engines, one destination Both jobs end in the same place: your firm's website.
Organic compounds Pages, posts, video and links that keep working after they publish.
Paid starts today Search, social and video, running for as long as you fund it.
A report you can check Every item linked, measured against the leads that came in.
- Two engines, one destination
- Organic compounds
- Paid starts today
- A report you can check
Our Work
Most agencies show you a case study. Ours is a site you can open.
Anderson Hemmat is a Colorado law firm we rebuilt from the ground up and then kept working on: the content rewritten to aim at real searches, structured intake, a blog, and a Google results page where they hold the ad, the AI answer and the first organic result at once. It is the same work a growth package puts behind your firm, and you can open every page of it.
The search
Their ad
Cited in the AI answer
First organic result
Their ad again
All of that, page one
The same site on every screen. A phone gets the whole thing, not a stripped-down version of it.
One practice area page: a table of contents, nineteen sections, and ten questions marked up so Google can lift the answers straight into the results.
One search for Denver wrongful death lawyers. They hold the ad above the results, the citation in Google's AI answer, the first organic listing, and the ad below it. All of that is page one.
What a potential client actually cares about, put in front of them straight away. Real reviews from real people, not stock photography.
A client portal, live on their site, where clients send files, message the firm and more.
Two Engines, and Most Firms Need Both
Earning your way up the results and buying your way to the top of them are different jobs with different economics. We run both, and part of the first call is telling you which one your money belongs in.
Organic and AI Visibility
Work that compounds. Every page, post and link stays out there earning after it is published, and the archive gets harder to catch every month it grows. It is slower to start, and it does not stop the day you stop paying.
What we work on for your firm every month
- New pages and posts aimed at searches people in your market actually make
- Social posts and short videos that carry every one of them to the firm's accounts
- Backlinks and mentions from credible sites relevant to law firms
- Content written and structured so an AI assistant can quote it
- The pages you already have, updated as the numbers come in, toward the searches you want to own
- A read on where you rank, who links to you, and whether AI assistants cite you
- A monthly report that links every piece of work, and lists every edit with the reason it was made
Paid Campaigns
Work that starts immediately. Paid puts you in front of somebody searching today, at a cost you set, for exactly as long as you fund it. It is also the fastest way to find out what a signed case from a given search is actually worth to your firm.
What we build and run
- Google Search campaigns in the markets you serve
- Facebook and Instagram, for the cases search cannot reach
- YouTube and online video campaigns
- Landing pages built for the campaign, not your homepage
- Cost per lead, not impressions
Campaigns run on their own budget, separate from the plan that manages them, and you will always know which number is which.
Both of them send people to your website, which is why we sell a law firm website build first and marketing second, and never the other way around.
How a Plan Actually Runs
There is no rate card, because no two firms arrive in the same position. What does not change is the order the work happens in, and it does not start with a pitch.
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Before anything is planned
A read of what you are getting now
What your site ranks for and what it does not, where your traffic is coming from, what your current spend is bringing back, and what the firms above you are doing that you are not. Most firms have never been shown this about their own marketing. Everything after it gets built from what we find.
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Where the plan comes from
Real numbers, then your goals
Exact monthly search volumes for the terms in your markets, so you can see which are worth owning and which are not worth a dollar. Then we point the plan at the case types you told us you want more of, rather than at whatever brings the most traffic.
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Month after month
Published on a cadence
Pages, posts, social, video and links going out on a recurring schedule, each one built around a single search worth winning and structured so the assistants people now ask instead of Google can lift a clean answer out of it. How much goes out each month is what a plan level actually sets, and it is a fixed count you can check against the report. When you win a trial or add a partner, a request form in your client hub gets it covered.
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Where paid makes sense
Campaigns built and managed
Google, Meta and online video, set up and run by us on the same plan, pointed at landing pages built for the campaign instead of at your homepage. Organic compounds but takes time. Paid puts you in front of somebody searching today, for exactly as long as you fund it.
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The part nobody else will do
A report you can check
One report a month, with a link to every single thing we published so you can go and read it yourself. What moved, what did not, and what is planned next, measured against the leads that came in rather than against a traffic chart going up.
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And then, every month
Tuned, then re-aimed
The pages you already rank with get their titles, content and internal links tightened, because a page sitting at position five with no clicks is closer to paying off than any new one. Then the plan gets re-aimed at what the report showed: what moved gets more, what stalled gets fixed or dropped, and next month's count goes where it will count.
What Shapes Your Plan
There is one plan and every firm gets all of it. Four things shape where we point it, and you will hear about all four on the call rather than reading them in an invoice later.
The markets you want
One city, a metro, or a whole state. A term worth owning in a small market is a different job entirely from the same term in Los Angeles.
Who is already above you
Some markets are held by firms who have published steadily for a decade. Others are wide open and nobody has noticed. This is the single biggest factor, and it is the first thing we look at.
One plan, the whole job
There are no levels. Every firm gets everything on the list above, because a version that leaves out the links or the updates is one we already know does not work. What changes from firm to firm is where the effort points.
Whether paid is in the mix
Advertising is its own budget on top of the plan that runs it. Whether it is worth doing at all depends on what a signed case is worth to you, which is a conversation before it is a campaign.
We will not promise you a position on a results page. Anyone who does is guessing at an auction they do not control. What we commit to is the work that earns rankings, done on a schedule, and a report every month that tells you plainly whether it is working.
Tell us about your firm and your goals on a free call, and you will get a read on where you stand today and what it would take to move.
Book Your Free Consultation
No cost, no obligation. Grab a date/time below to walk us through your firm, and tell us about your goals. If we're a good fit, we'll follow up with an affordable custom quote, no hidden fees, never a hard sell.
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Prefer to talk right away or just send a message? Give us a call at (720) 439-9898 or fill out the form below and we'll get back to you shortly.